logo – visual identity – website

CalcioBresciano (CBS) is a football news portal based in Brescia, Italy. Its journalistic team focuses on all the local teams that compete in the lower amateur and professional football leagues.

In 2021, CalcioBresciano decided to renew their image, remake their website and switch to a subscription-based business model. Their previous logo was based on the shape of an angled heart, symbolizing their love of football and their province. The logo redesign was based on transforming that angled heart to a slightly rounded pentagon, representing one of the twelve pentagonal patches on a football.

The design of their brand new website focused on bringing a fresh, professional, avant-garde look, to underline the team’s bold step into the future.

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